As an art director and designer for a global brand, I oversaw the creative vision and execution of projects from concept to final product. I developed a print studio process that emphasized creative tactile experimentation to enrich our digitized designs and deliver innovative solutions. My role was highly cross-functional, collaborating with various departments to ensure alignment with brand guidelines and marketing strategies. My team and I managed print design for all categories and end uses at Under Armour, fostering an efficient and collaborative workflow to create compelling visual content that resonated with a global audience. Below is a snapshot of my end-to-end process as a Design Director for textile print at Under Armour, highlighting the steps my team and I accomplished, from creative workshops and initial concepts to final products.